A leading FinTech company (2024/03 - now)
Overseas Markets User Researcher (CN/EN/JP)
· Global investor research: independently designed&implemented 25+ research projects across global markets (e.g., Japan, Southeast Asia, Hong Kong, and the US), employing surveys, interviews, and usability tests to study the motivations, behaviors, platform using experience, and market outlook of global investors;
· Research infrastructure building: designed and led the company's first-ever field study & user interview project in Japan and established instructions on local research. Developed 17 SOP and methodology documents, contributed to setting team-wide project scoping and delivery standards, which enhanced the entire team's research efficacy;
· Cross-cultural leadership & influence: recognized by top-tier stakeholders for research impacts. Provided consultative support to various business lines and mentored 4 interns to independently own full project cycles.
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Alibaba (Lingxi Integrated Entertainment Group) (2023/08 - 2024/02)
Market & User Analyst (otome games)
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Tencent (Integrated Entertainment Group) (2021/04-2021/10)
User research intern on creative contents
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ForChange Technology (2020/12-2021/02)
User research intern
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Alibaba (Creative contents and entertainment group) (2019/12-2020/07)
User research intern
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