✒️ Overview of research projects

· more than 25 independently designed and implemented research projects across global markets (e.g., Japan, Southeast Asia, Hong Kong, and the US)
· topics: the motivations, behaviors, platform using experience, and market outlook of global investors
· methods: survey, interview (1 on 1 & focus group), and usability test
· examples of published PR research projects:

✒️ Research infrastructure building & services

· designed and led the company's first-ever field study & user interview project in Japan
· established instructions on Japanese investor studies, emphasizing the cross-cultural differences of research implement between Japan and western cultural circle
· 17 SOP and methodology documents
· team-wide project scoping and delivery standards setting
· mentored 4 interns to independently own full project cycles 

✒️ Company-wide influences

· recognized by top-tier stakeholders for research impacts
· Provided consultative support to various business lines

6 projects covering analysis on player experience, marketing strategy, and women players' in-game consumption practices

[1] Analyzing the beginner guidance systems in open-world exploration games 

[2] Evaluating brand ambassadors: a case study of video game marketing campaigns from 2019 to 2021 

[3] Constructing the "Near-Future Sci-Fi" aesthetics in contemporary ACG contents 

[4] Player segmentation in anime gacha games: a model of motivations, behaviors, and attitudes  

[5] Mechanics of progression: a comparative analysis of character development systems in anime gacha games 

[6] Youth culture in flux: a textual analysis of trending phenomena and shifting psychosocial demands implied 

[1] Segmentation of online financial education audiences: a qualitative study 

[2] User experience and satisfaction with re-purchased online coding courses 

[1] A qualitative study of motivations and practices in BL fanfiction communities 

[2] A quantitative survey of player motivations and behaviors in anime gacha games 

[3] From brand to IP: A case study on the evolution of Pokémon